Magic Bearings

Magic Bearings is a brand new company on the scene. Founder Rob Nickell answered a few questions about the business to give people a sense of what’s going on.

So where did Magic Bearings come from?

Magic Bearings stemmed from a desire to be more involved and give back to something I enjoy: downhill shredding. A friend gave me the idea to look at bearings and I realized: except for a few niche companies, everyone just buys trick skate bearings, and those profit dollars fly away, never to be seen again. If there was a bearing company that focused on the interests of the community, those dollars could be turned around and used to grow the scene.

The goal was straightforward: release a great skate bearing, for less than $10, and bring it to skaters everywhere, not just a few core shops. It took a lot more time, money, and samples than was expected, but the end product was worth it.

I thought bearings didn’t matter?

That doesn’t mean you don’t want good ones! There are bearings out there that are higher precision, or come packed with all kinds of gimmicks and marketing bullsh*t, but for the price there’s none better. A lot of effort went into getting the right bearings, and I couldn’t be happier with what’s resulted.